Instagram is the leading social platform right now, no questions asked. We know some bands actually hate instagram with a passion. We get it, it can be daunting to keep up with the gram.
Some musicians argue that Instagram is all about looks and that’s not what music should be. We couldn’t agree more with the latter.
But there is actually much more to Instagram than selfies and fakeness. There are plenty of ways to tell a story, truly connect with new fans and help people discover your work.
Here are a few tips to make it easier.
Define Your Instagram Strategy
If selfies are not your jam, don’t worry at all. There is so much more to do. You can use your feed to tell a story. You set the scene, you set the boundaries.
Before and while you plan new posts, ask yourself the following questions:
- how personal do I want my Instagram page to be?
- are there topics I want to focus on and others I want to avoid completely? (don’t forget, you’re not just talking to your friends. You’re literally standing on a public square)
- do I want to tell a story? If so, what is it and what tools do I need? (videos, quotes, professional pictures)
- do I want to share some of my personal adventures to connect with my fans more closely? Then share the occasional picture with friends, recommend places you love in your town for live music or great food
Tell a Story on Your Feed
What does “telling a story” mean anyway? It could be the story of your life as a musician. In this case, you’d focus on making music only from songwriting, to studio, jams with friends, recording sessions and live gigs. Post when you’re rehearsing with your band or co-writing with a new artist.
Maybe your story is that of an artist in a very specific community or city. Are you Brooklyn based and strongly feel this is part of your identity and inspiration? Mix it up, share local tips and favorite places on top of music updates.
Yes, yes, branding is considered an ugly word. But it doesn’t have to be.
What does this even mean? More than anything, branding means consistency. It’s important because it helps your fans (but also music industry professionals) recognize you and your work as they scroll through their feed. And it can make all the difference.
To do so:
- choose a style for your posts (borders, no borders, colour filters, vintage filters etc.) and stick to it at least for longer periods of time and for each specific project
- own your hashtags – use the same 2 or 3 hashtags that are important to you on top of experimental ones
- post regularly. You can decide to post once a day or twice a week. But try to stick to it and create content accordingly
- don’t neglect your stories! Keep them consistent as much as you can and use them to connect on a deeper level or to share content that is not always 100% aligned with your main feed
The Tools to Help
As you get Instagram ready for your new music release, you’ll need to decide what tools you’ll be using to optimize your workflow and create a consistent visual identity.
Here are some tools we love:
Filto – turn pictures into videos and videos into compelling online content with many filters, overlays and eye catching effects. (free and premium)
Airbrush – need to look real good in that new selfie? Get rid of dark circles and smooth that skin like you actually had a 10 hours sleep with this easy to use app. (free and premium)
Instasize – our favorite feature is the insta resize. Add a white border, resize your picture for a post or story in less than ten seconds. Instasize also comes with many cool filters and editing tools for free. (free and premium)
Need help getting Instagram ready or upgrading your social media? Get in touch, we can help you craft a strategy to get there.